The online certificate in Leadership, Advocacy, and Policy Communications at the School of Public Policy at Pepperdine University prepares students to reach and influence the public using informed communication methods that reflect today’s issues and media environment. This specialized curriculum can be taken as a stand-alone certificate, or it can be combined with the core Public Policy Leadership certificate for the comprehensive online Master of Public Policy and Leadership degree.
Five Leadership, Advocacy, and Policy Communications courses provide a comprehensive curriculum for this specialized certificate. Students will explore the foundations of communications theory as it relates to public service and leadership and will examine how public opinion is formed, by whom, and with what consequences. The curriculum provides web, video, and social media strategies for the 21st century communicator, and the corporate communications and public relations landscape will be addressed from an historical and modern perspective. Additionally, students will explore the full range of political campaigns, from the practicalities of campaign politics to strategy and messaging.